Rate Card #6. Effective January Harborside Press. Vice President, Director of Sales Lesle Dubin

Transcription

1 NOW ISSUED 24 /year! 2015 Editor-in-Chief James O. Armitage, MD ASCO Officers and Staff President Peter P. Yu, MD President-Elect Julia M. Vose, MD Chief Executive Officer Allen S. Lichter, MD Senior Director, Publishing David Sampson Rate Card #6 Effective January 2015 Harborside Press Vice President, Director of Sales Lesle Dubin Custom Print & Interactive Projects David Horowitz Production Manager Norman W. Virtue President, Principal Anthony Cutrone ASCOPost.com

2 2015 Rate Card The ASCO Post 2 Print Advertising Opportunities General Information Editorial Established 2010 Mission Statement The ASCO Post, in partnership with the American Society of Clinical Oncology (ASCO), communicates news of the highest quality multidisciplinary cancer care to a broad audience of oncology professionals and ASCO members. The ASCO Post is a newspaper available in print and digitally (online/mobile apps). Each issue of The ASCO Post features highly validated coverage of clinical cancer research, policy news, patient care, clinical practice issues, and thoughtful commentary by leaders in the field of clinical oncology. Editorial The ASCO Post delivers timely and unbiased reports on major oncology meetings worldwide, including ASCO s Annual Meeting, and regional and thematic symposia. Additionally, The ASCO Post provides readers with important summaries of evidence-based research from peer-reviewed clinical journals (fully sourced with links to original reports); notable research, data, and literature with application in the clinic, including cost considerations/implications; and columns from ASCO s membership, with perspective on developments in oncology, quality cancer care, technology, electronic medical records, and expert opinion on the state and economics of cancer care. The ASCO Post publishes news from the National Institutes of Health, the National Cancer Institute, the US Food and Drug Administration, the US Congress, and other governmental agencies; developments in health care reform and the impact on oncology practice; news from the pharmaceutical and manufacturing industries; issues pertinent to community practice, careers, polls, and oncology trends; and ASCO member milestones (relocations, new appointments, announcements, etc). About ASCO ASCO is a nonprofit organization founded in 1964 with the overarching goals of improving cancer care and prevention. More than 30,000 oncology practitioners belong to ASCO, representing all oncology disciplines and subspecialties. Members include physicians and health care professionals at all levels of the practice of oncology. Frequency New in 2015 Twenty-four issues, including one annual Special Issue. Regular issues will be 2 /month for all months February December with issue dates on the 10th and 25th of the month. Only one issue in January dated January 25th. The Narratives in Oncology Special Issue, dated June 3, 2015, will be mailed with the July 10th issue and also be distributed at the ASCO Annual Meeting. 23 regular issue dates: January 25 February 10 February 25 March 10 March 25 April 10 April 25 May 10 May 25 June 10 June 25 July 10 July 25 August 10 August 25 September 10 September 25 October 10 October 25 November 10 November 25 December 10 December 25 Effective Date and Discounts Rates effective as of January Rate changes will be issued with 90-day written notice. Fifteen percent (15%) agency discount of gross billings on space, color, cover, and preferred position charges. Prepayment discounts are available consult publisher. Earned rates: Earned rates are given to advertisers (parent companies and their subsidiaries) based on the total number of pages placed within a 12-month period. A spread counts as 2 pages regardless of its size (king or A-size pages). Circulation 29,272 The ASCO Post is mailed as a benefit of membership to all USbased ASCO members, including oncologists, surgical oncologists, hematologists, hematologists/oncologists, gynecologic oncologists, pediatric oncologists, radiation oncologists, and physician assistants. In addition, all other domestic nonmember oncologists, hematologists, hematologists/oncologists, as well as 603 Advanced Practitioner Society of Hematology and Oncology (APSHO) member Nurse Practitioners, Physician Assistants, and Advanced Practitioners, and requesting Dermatologists and Urologists receive the publication on a complimentary basis. BPA Audit, June 2014 Breakdown by Specialty Medical Oncologists (AMA & ASCO) 4,971 Hematologists/ Oncologists (AMA & ASCO) 8,215 Hematologists (AMA & ASCO) 1,790 Other ASCO member Onc/Hem Onc 888 Gynecologic Oncologists (ASCO) 387 Internal Medicine Specialists (ASCO) 2,820 Surgical Oncologists & Surgeons (ASCO) 1,089 Radiation Oncologists (ASCO) 1,316 Urologists (ASCO and requestors) 154 Pediatric Hem/Oncs (ASCO) 838 Pharmacists (ASCO) 336 Pathologists 140 Advanced Practitioners (NP/PA)-(ASCO and APSHO) 603 Other ASCO Members* 5,725 Total 29,272 *includes Dermatologists, Musculoskeletal Oncologists, Lab personnel, biostatisticians, allied health care professionals, and other field-related personnel. ASCO Member Profile: Board Certification of US based ASCO Members Medical Oncologist 8,789 Internal Medicine 8,950 Hematology 5,113 Radiation Oncology 1,145 Other 1,085 Surgery (includes Surgical Oncology and Specialties) 966 Pediatrics (Pediatric Oncology and Specialties) 844 Gynecologic Oncology 359 Oncology Nursing 317 Oncology Pharmacy and Clinical Pharmacology 318 Members may choose more than one category, and not all give a response updated April 2014

3 Advertising Rates Run of Book Print Advertising Rates Black and White Four Color Frequency King page 3/4 page Island 1/2 1/4 page Frequency King page 3/4 page Island 1/2 1/4 page 1 $5,580 $5,175 $4,330 $3,015 1 $7,870 $7,465 $6,620 $5,305 6 $5,520 $5,140 $4,285 $2,995 6 $7,810 $7,430 $6,575 $5, $5,475 $5,095 $4,250 $2, $7,765 $7,385 $6,540 $5, $5,415 $5,060 $4,215 $2, $7,705 $7,350 $6,505 $5, $5,360 $5,025 $4,170 $2, $7,650 $7,315 $6,460 $5, $5,305 $4,985 $4,130 $2, $7,595 $7,275 $6,420 $5, $5,270 $4,945 $4,100 $2, $7,560 $7,235 $6,390 $5, $5,230 $4,910 $4,065 $2, $7,520 $7,200 $6,355 $5, $5,205 $4,870 $4,015 $2, $7,495 $7,160 $6,305 $5, $5,170 $4,830 $3,985 $2, $7,460 $7,120 $6,275 $5, $5,135 $4,785 $3,940 $2, $7,425 $7,075 $6,230 $5, $5,085 $4,755 $3,900 $2, $7,375 $7,045 $6,190 $5, $5,055 $4,720 $3,870 $2, $7,345 $7,010 $6,160 $5, $5,020 $4,670 $3,835 $2, $7,310 $6,960 $6,125 $5, $4,970 $4,640 $3,790 $2, $7,260 $6,930 $6,080 $5, $4,940 $4,605 $3,755 $2, $7,230 $6,895 $6,045 $5, $4,900 $4,560 $3,715 $2, $7,190 $6,850 $6,005 $5, $4,865 $4,525 $3,675 $2, $7,155 $6,815 $5,965 $4, $4,825 $4,490 $3,640 $2, $7,115 $6,780 $5,930 $4, Rate Card The ASCO Post Earned Rates: Each page or fraction thereof qualifies for earned annual contract frequency discounts for all affiliates of advertiser s parent company. Insert Rates Island Size Insert Frequency 2-page insert 4-page insert 6-page insert 8-page insert 1 $9,385 $18,170 $27,010 $35,725 6 $9,300 $17,995 $26,755 $35, $9,235 $17,855 $26,535 $35, $9,155 $17,710 $26,315 $34, $9,070 $17,535 $26,060 $34, $9,000 $17,390 $25,840 $34, $8,925 $17,245 $25,620 $33, $8,850 $17,100 $25,400 $33, $8,770 $16,930 $25,150 $33, $8,700 $16,780 $24,930 $32, $8,620 $16,635 $24,710 $32, $8,535 $16,420 $24,455 $32, $8,465 $16,320 $24,235 $32, $8,390 $16,175 $24,020 $31, $8,315 $16,025 $23,800 $31, $8,235 $15,860 $23,550 $31, $8,155 $15,705 $23,330 $30, $8,090 $15,565 $23,105 $30, $8,005 $15,400 $22,850 $30,185 King Size Insert Frequency 2-page 4-page 6-page 8-page insert insert insert insert 1 $11,555 $22,510 $33,535 $44,435 6 $11,460 $22,320 $33,250 $44, $11,350 $22,115 $32,935 $43, $11,245 $21,900 $32,610 $43, $11,125 $21,660 $32,260 $41, $11,030 $21,475 $31,970 $42, $10,960 $21,325 $31,760 $42, $10,880 $21,165 $31,515 $41, $10,830 $21,070 $31,365 $41, $10,760 $20,930 $31,160 $41, $10,685 $20,790 $30,945 $40, $10,605 $20,620 $30,695 $40, $10,535 $20,480 $30,480 $40, $10,465 $20,335 $30,270 $40, $10,380 $20,175 $30,020 $39, $10,305 $20,030 $29,805 $39, $10,240 $19,885 $29,590 $39, $10,165 $19,745 $29,380 $38, $10,080 $19,585 $29,130 $38,570 3

4 2015 Rate Card The ASCO Post Print Advertising Opportunities Color Charges Four color $2,290 Premium Positions Position Two color standard $800 Fourth cover Two color matched $1,155 Third cover Metallic $1,430 First ad Four color + metallic $3,720 Center spread Five color $ 3,445 All other guaranteed positioning Bleed No charge The ASCO Post Meetings Coverage and Issue Dates, 2015 Charge 50% over B&W rate 15% over B&W rate 25% over B&W rate 25% over B&W rate 10% over B&W rate Issue Date News Coverage Bonus Distribution at: Jan ASTRO SABCS ASH Society of Integrative Oncology (SIO) Chemotherapy Foundation Symposium Feb 10 SABCS, ASH 2015 GU Cancers Symposium, February 26 28, 2015, Orlando, FL Feb SABCS ASH 2015 GI Cancers Symposium Society of Thoracic Surgeons March GI Cancers Symposium NCCN 20 th Annual Conference, March 12 15, 2015, Hollywood, FL March GU Cancers Symposium 2015 GI Cancers Symposium April GU Cancers Symposium ONS 40 th Annual Congress, April 23 26, 2015, Orlando, FL April NCCN SSO 2015 GU Cancers Symposium May NCCN 2015 GU Cancers Symposium May ONS AACR ACCC June 3 Narratives in Oncology Special Issue June ASCO Annual Meeting ONS June ASCO Annual Meeting ONS July ASCO Annual Meeting ONS ASCO Annual Meeting, May 29 June 2, 2015, Chicago, IL ASCO Annual Meeting, May 29 June 2, 2015, Chicago, IL Issue Date News Coverage Bonus Distribution at: July ASCO Annual Meeting AACR Best of ASCO, July 31 August 1, 2015, Boston, MA International Conference on Best of ASCO, August 7 8, Malignant Lymphoma 2015, San Francisco, CA Aug ASCO Annual Meeting Aug ASCO Annual Meeting Best of ASCO, August 28 29, 2015, Chicago, IL Sept 10 Sept ASCO Annual Meeting 2015 APOS-IPOS International Meeting International Conference on Malignant Lymphoma 2015 Best of ASCO 2015 APOS-IPOS International Meeting 2015 Breast Cancer Symposium, Sept 25 27, 2015, San Francisco, CA 2015 Palliative Care in Oncology Symposium, Oct 2 5, 2015, Boston, MA Oct Best of ASCO ASTRO - American Society for Radiation Oncology, Oct 18 21, 2015, San Francisco, CA Oct 25 Nov 10 Nov 25 Dec 10 Dec Best of ASCO Breast Cancer Symposium ECCO-ESMO Breast Cancer Symposium ECCO-ESMO 2015 Society of Integrative Oncology 2015 Breast Cancer Symposium ECCO-ESMO 2015 Palliative Care in Oncology JADPRO LIVE at APSHO Chemotherapy Foundation Palliative Care in Oncology ASTRO 2015 Chemotherapy Foundation ASTRO 2015 ASH SABCS JADPRO LIVE at APSHO 2015 Chemo Foundation Symposium, Nov 3 6, 2015, New York, NY ASH Annual Meeting, Dec 6 9, 2015, San Francisco, CA 38 th Annual SABCS, Dec 8 12, 2015, San Antonio, TX 2016 GI Cancers Symposium, Jan 28 30, 2006, San Francisco, CA 4

5 Requirement for Acceptance of All Advertising All advertising is subject to approval of the Editor-in-Chief, publisher, and ASCO. New advertisements are to be received by the publisher at least 2 weeks before the closing date. Please all ad proofs to Norman W. Virtue at norman@harborsidepress.com. The publisher reserves the right to label any advertisement as such for any ads that contain significant editorial content or that look like editorial pages. Insert Conversion Program For Multipage Insert Advertisers Only Harborside Press can convert inserts of 4 pages or larger to king sized ad pages at no cost. The converted ad will be billed at the king-sized B&W page rate times the number of pages. Digital file required. For additional information, please contact Norman W. Virtue at or norman@harborsidepress.com. Business Reply Card (BRC) Inserts BRCs are billed at half of a 2-page island sized insert rate page with a minimum island half-page ad opposite. A sample of the BRC and paper must be submitted to the publisher for approval 2 weeks before closing date. List Match Charge Harborside Press will match any client list to The ASCO Post's circulation for a charge of $1,000. If the client chooses to advertise to the selected audience through a demo insert, the appropriate demo charge will apply, and the initial list match fee will be waived. Split-Run Inserts Billing is based on the earned insert rate times the percentage of circulation, with a minimum of 50% of the total circulation, plus a noncommissionable production charge of $1,000. For a run-of-book split-run charge, please contact the publisher. Earned Frequency Earned Frequency Harborside Press will determine the number of pages and fractions of pages placed in The ASCO Post during the year Combined Frequency Harborside Press will combine all advertising insertions of a parent company and its subsidiaries to determine the earned rate. Discounts and Incentives A) Earned Frequency Combination Discount Advertisers in ASCO s Journal of Clinical Oncology (JCO) or ASCO s Journal of Oncology Practice (JOP) who advertise in The ASCO Post will earn the frequency rate in The ASCO Post equal to that of the ASCO journal with the higher earned frequency. B) ASCO Matching Page Discount Each individual product advertising in ASCO s Journal of Clinical Oncology (JCO) or ASCO s Journal of Oncology Practice (JOP) during the same month it advertises in The ASCO Post will receive a $500 per page discount in The ASCO Post. Discount is based on the matching number of pages in The ASCO Post and JCO or JOP in a given month. C) Continuity Program Each individual brand advertising in 10 issues will receive 2 free ads of the same size for the brand. Each individual brand advertising in 15 issues will receive 3 free ads of the same size for the brand. Each individual brand advertising in 20 issues will receive 4 free Print Specifications ads of the same size for the brand. D) Clinical Trial Advertising Discount: Each individual clinical trial ad that runs in 5 issues will receive a free ad of the same size for the trial in a 6 th issue. E) Journal of the Advanced Practitioner in Oncology (JADPRO) Discount $250 per page discount in the JADPRO for advertisers in The ASCO Post. Advertise your brand in the same issue month and take $250 off per page in JADPRO. Services A) Reprints Reprints are available for order. Contact Norman W. Virtue at or norman@harborsidepress.com. B) Availability of ASCO Mailing List Contact Infocus Marketing Inc. List Manager, 4245 Sigler Road, Warrenton, VA 20187; ; or C) Sponsorship Opportunities Available Special issues, newsletters, patient education material available. Contact David Horowitz at or david@harborsidepress.com D) Value Added Ad Testing Digital August Readex Ad Testing Minimum of $25,000 spent on The ASCO Post digital brands qualifies advertiser for free ad testing in August. Agency Discounts Fifteen percent (15%) of gross billings on space, color, cover, and preferred position charges. Additional production charges are noncommissionable. Inserts, Outserts, Cover Tips Before printing, advertiser must submit to Harborside Press, attn: Norman W. Virtue at norman@harborsidepress.com, so we can be sure our printer can accommodate as well as receive ASCO/ publisher approval. Inserts Quantity: 30,700 required Paper Weight: 80# maximum Specifications: A-size 8" 11" pretrimmed. Inserts should be supplied folded. Contact publisher for outsert specifications. Please provide high-res PDF of inserts as single pages (not spreads) for inclusion in digital edition. Inserts not meeting mechanical specifications are subject to a surcharge. Publication requires preclearance of all inserts by submission of sample paper stock or paper dummy when insert is not standard. Please check with Harborside Press for availability and other information required. Inserts ship to: Tammy Baugh, Publishers Press, Inc South Preston Highway Lebanon Junction, KY Tel: Cartons must indicate publication name, issue date, and quantity. OUTSERTS AVAILABLE: For pricing, contact Leslie Dubin; for specs, contact Norman W. Virtue Rate Card The ASCO Post 5

6 2015 Rate Card The ASCO Post 6 Cover Tip 1) Standard 2-page (front and back) Maximum trim size 10.25" wide 6" high; minimum trim size 6" wide 4" high; minimum weight 70# 2) The ASCO Post accepts cover tip variations cover tip with PI affixed to back, pocket cover tips with PI enclosed, etc. It is recommended that there be 2" clearance between the edge of the PI and the gutter edge of the cover tip. Two samples must be submitted for preapproval. Send samples to Norman W. Virtue, Harborside Press, 37 Main St, Cold Spring Harbor, NY Please submit a PDF of the creative for preapproval by ASCO and publisher. Cover tip should be supplied trimmed. Tip will be flush (with variation of up to 0.125") to spine and foot of cover. Quantity: 30,700 Net Rates Cover Tips Supplied With PI Attached and Without Insert rates 2 pg supplied 2 pg plus PI 1 $28,155 $34,155 6 $27,900 $33, $27,705 $33, $27,465 $33, $27,210 $33, $27,000 $33, $26,775 $32, $26,550 $32, $26,310 $32, $26,100 $32, $25,860 $31, $25,605 $31, $25,395 $31, $25,170 $31, $24,945 $30, $24,705 $30, $24,465 $30, $24,270 $30, $24,015 $30,015 Material Storage Files are held for 1 year and then destroyed, unless instructed otherwise in writing. Unused inserts will be destroyed 1 month after issue mails. Reproduction Requirements SWOP standards apply. All supplied ads should have registrations, center, and trim marks and should indicate issue date, page positioning, and other pertinent instructions on proofs and files. Contact publisher before ad is due for additional specifications. Submit in PDF format CMYK + any PMS colors; indicate PMS colors on digital proof. Convert spot colors to CMYK or PMS. All fonts must be embedded. High-resolution images. File and proof should include bleeds and trim. All material should be supplied to the following specs: Journal trim size 10½" wide 14" tall ⅛" will be trimmed off all sides Safety margins for live matter ½" clear of all trim edges 1" safety down the gutter for spread pages Type of binding saddle-stitched Print Specifications Ad sizes (bleed) Width Height King page spread 21¼" 14¼" King page 10¾" 14¼" ¾ Page horizontal 10¾" 10¾" Island page 7⅞" 10¾" Island page spread 15½" 10¾" Half page horizontal 10¾" 7¼" Half page vertical 5½" 14¼" ¼ Page horizontal 5½" 3⅛" ¼ Page vertical 3" 14¼" Advertising Policies Placement of Advertising: Interspersed within articles. Placement location is at the discretion of Harborside Press. Closing Dates Issue Date Insertion Order Due Ad Material Due Inserts Due Jan 25 12/1/14 12/8/14 12/22/14 Feb 10 1/9/15 1/16/15 1/22/15 Feb 25 1/23/15 1/30/15 2/6/15 Mar 10 2/6/15 2/12/15 2/19/15 Mar 25 2/20/15 2/27/15 3/6/15 Apr 10 3/6/15 3/13/15 3/20/15 Apr 25 3/25/15 4/1/15 4/8/15 May 10 4/6/15 4/13/15 4/17/15 May 25 4/20/15 4/24/15 5/5/15 Jun 3 Special Issue 4/22/15 4/28/15 5/6/15 Jun 10 5/4/15 5/11/15 5/18/15 Jun 25 5/22/15 5/29/15 6/5/15 Jul 10 6/5/15 6/12/15 6/19/15 Jul 25 6/22/15 6/29/15 7/6/15 Aug 10 7/2/15 7/10/15 7/17/15 Aug 25 7/22/15 7/29/15 8/5/15 Sep 10 8/7/15 8/14/15 8/21/15 Sep 25 8/21/15 8/28/15 9/4/15 Oct 10 9/8/15 9/15/15 9/22/15 Oct 25 9/23/15 9/29/15 10/6/15 Nov 10 10/8/15 10/15/15 10/22/15 Nov 25 10/23/15 10/30/15 11/6/15 Dec 10 11/6/15 11/13/15 11/19/15 Dec 25 11/20/15 11/30/15 12/4/15 Meeting Listing Rates and Specs for Meeting Planners Advertisements available in oncology meeting section. Net pricing 1x 3x 6x 1/4 pg 4c $3,850 $3,655 $3,470 1/4 page non bleed spec: /8 pg 4c $2,785 $2,625 $2,470 1/8 pg non bleed spec: Shipping Insertion Orders to: Leslie Dubin, The ASCO Post, Harborside Press, 37 Main Street, Cold Spring Harbor, NY Tel: , Fax: hspadorders@harborsidepress.com Ad Materials to: Norman W. Virtue, The ASCO Post, Harborside Press, 37 Main Street, Cold Spring Harbor, NY Tel: , Fax: norman@harborsidepress.com

7 Digital Advertising Opportunities 2015 Rate Card The ASCO Post ASCOPost.com ASCOPost.com is home to the full-text digital edition of The ASCO Post and complete archives of past issues. Further, Today in Oncology located on the home page of ASCOPost.com, is a news feed updated daily with original news reports of meeting abstracts and recently published peer-reviewed literature. ASCOPost.com is fully searchable by topic or keyword. The website allows for social media options in addition to its daily oncology news feed. LEADERBOARD Ad Sizes Available Leaderboard Banner: Wide Skyscraper: Medium Rectangle: Rates $5,500 net/month includes: 10% share of voice (SOV) 10 shares available maximum 5% discount to print advertiser 5% discount to 6+ month advertiser Feedback Average Stats: January June 2014; Google Analytics and Xaxis, formerly 24/7 Real Media Average visits 43,203 Unique monthly visitors 24,303 Monthly page views 72,424 Average pages per visit 1.68 Average time on site 1.32 minutes Site impressions monthly 228,337 Average click-through rate 0.21% SKYSCRAPER MEDIUM RECTANGLE 7

8 2015 Rate Card The ASCO Post Digital Advertising Opportunities E-TOC The ASCO Post 6-8 articles from each issue will be highlighted in the E-TOC Short summary with a direct link to the article on ASCOPost.com as well as to homepage included Delivers approximately 1 week before issue is received Circulation 34,095 ASCO and APSHO member oncology professionals, including: 23,850 domestic 10,245 international Ads can be targeted or suppressed for international edition at advertiser's request. Default is US only for advertisers. International targeted coverage is available; inquire for pricing. LEADERBOARD Ads Available Leaderboard Banner: or Wide Skyscraper Upper: Wide Skyscraper Lower: Text ad: 80-character (including spaces) text link, with hyperlink Schedule-24 /year Issue date date Ad Due date Commitment due 1/25/15 1/25/15 1/19/15 1/14/15 2/10/15 2/10/15 2/3/15 1/27/15 2/23/15 2/23/15 2/18/15 2/11/15 3/10/15 3/10/15 3/3/15 2/24/15 3/25/15 3/25/15 3/18/15 3/11/15 4/10/15 4/10/15 4/3/15 3/27/15 4/25/15 4/25/15 4/13/15 4/10/15 5/10/15 5/10/15 5/4/15 4/17/15 5/25/15 5/26/15 5/19/15 5/12/15 6/3/15 6/3/15 5/27/15 5/20/15 6/10/15 6/10/15 6/3/15 5/27/15 6/25/15 6/25/15 6/18/15 6/11/15 7/10/15 7/10/15 7/2/15 6/25/15 7/25/15 7/25/15 7/20/15 7/13/15 8/10/15 8/10/15 8/3/15 7/27/15 8/25/15 8/25/15 8/18/15 8/11/15 9/10/15 9/10/15 9/3/15 8/27/15 9/25/15 9/26/15 9/18/15 9/11/15 TEXT AD WIDE SKYSCRAPER (UPPER) WIDE SKYSCRAPER (LOWER) 8 10/10/15 10/12/15 10/5/15 9/28/15 10/25/15 10/26/15 10/19/15 10/12/15 11/10/15 11/10/15 11/3/15 10/27/15 11/25/15 11/25/15 11/18/15 11/11/15 12/10/15 12/10/15 12/3/15 11/26/15 12/25/15 12/24/15 12/17/15 12/10/15 Rates $2,500 net for Leaderboard Banner or Skyscraper Upper $1,985 net for Skyscraper Lower $2,500 net for Text Ad Discounts 6 rate: 5% discount Print advertisers: 5% discount Print and 6 advertisers: 10% discount Feedback Source Averages: January-June 2014; Exact Target Reporting Open rate 24.8% average Click-through rate 4.8% average Delivery rate 99.1%

9 The ASCO Post Evening News The ASCO Post Evening News is an original newsletter distributed via on weekday evenings to more than 37,000 oncologists and cancer specialists, including all ASCO members. The newsletter features original reporting of news from professional meetings, conferences, educational programs, and peer-reviewed scientific journals, as well as summaries of recent oncology news featured on The ASCO Post website. The ASCO Post Evening News was developed by Harborside Press in collaboration with ASCO. Circulation 37,300 ASCO member oncology professionals, including: 27,055 domestic»» 23,850 ASCO members US»» 3,205 PAs, NPs, and Advanced Care Nurses 10,245 international Ads can be targeted or suppressed for international edition at advertiser's request. Default is US only for advertisers. International targeted coverage is available; inquire for pricing. Ads Available Leaderboard Banner: Wide Skyscraper: Medium Rectangle: Text ad: 80-character (including spaces) text link, with hyperlink Larger sizes also available to accommodate ISIs for Black box products: Additional sizes may be available; please inquire. Schedule Daily 215 /year Commitments due 10 days prior to deployment date. Ad materials due one week prior to deployment date. Dates are subject to change. Digital Advertising Opportunities LEADERBOARD LEADERBOARD MEDIUM BANNER 2015 Rate Card The ASCO Post Rates Base price: $3,700 per ad Programs with higher frequency rates 1 /week, 2 /week, 3 / week, or daily are offered discounts ranging from 25%-45% off. Additionally, free ads with programs that include a minimum of 10 ads in The ASCO Post Evening News for every 10 ads get 2 ads free! Packages by Brand Buy 10 get 2 free: $31,000 net total Buy 20 get 4 free: $56,000 net total Feedback Source: Averages January June 2014; ExactTarget Reporting Open rate 23.1% Click-through rate 3.3% Delivery rate 99.6% WIDE SKYSCRAPER TEXT AD 9

10 2015 Rate Card The ASCO Post Digital Advertising Opportunities 10 The ASCO Post Tablet App The new tablet app for The ASCO Post launches in the 4th quarter of Powered by MAZ, a cloud-based platform for producing and distributing interactive digital content, the new app will be available across a multitude of devices and operating systems, including Apple ios, Google Android, Amazon, and HTML5. The tablet app will be an easy-to-use, on-the-go partner to the print publication, available for no charge in the itunes store or via Google Play. Readers will be able to download content by issue and read the publication at their leisure; after the initial download, no Internet connectivity will be required. But the new app is not just a digital replica of the print page. Each issue of The ASCO Post will receive a new layout, optimized for easy reading on a tablet. Articles will be layered with interactive elements, such as links to source material or further reading, embedded audio and video, and sophisticated sharing features. Ad Specifications The new app for The ASCO Post will accept advertising in PDF format. Advertisers can submit ad insertions with the same specifications as an island page in The ASCO Post (see page 6). The MAZ platform will scale the ad for the different view sizes on different platforms, without any cropping or loss of resolution. Advertisers can also submit an image sized for a 10" tablet. On smaller tablets, the image will be scaled without any cropping or loss of resolution. These images should be submitted as RGB files sized for a Portrait layout (1536 px by 2048 px). In the app, all navigation is horizontal, and pages appear in portrait orientation only. However, tilting the device on to its side will offer a 2-page view of the advertisement, allowing for ads with a spread layout. Rates Advertising Rates per issue: $500 net per page 1 of ad $250 net per additional ad pages 2+ Additional options: Band Ad: $3,000 net Embedded Video, Audio Add on: $300 Ad Due Dates The due dates for ad creative for the tablet app are the same as the due dates for the print publication (see page 6). Production of the tablet issue occurs at the same time as the print issue. Custom Opportunities The ASCO Post tablet app, powered on the MAZ platform, offers a number of interactive features available for advertisers. Web enabling, allowing a reader to connect with the advertiser's website without leaving the ad or the app Custom streaming and sharing features, with interactive hotspots Embedded audio, video, and slideshow functionality For more information about Custom Opportunities within the app, along with their pricing, please contact Leslie Dubin.

11 Specification Website etoc/tap Evening News Tablet App Accepted ad sizes Leaderboard (728 90) Wide skyscraper ( ) Medium rectangle ( ) Digital Specifications Leaderboard (728 90) Wide skyscraper ( ) Banner (468 60) Medium rectangle ( ) Larger size ( ) PDF island single page: 7⅞" 10¾" PDF island spread: 15½" 10¾" Image portrait single page: ( ) 2015 Rate Card The ASCO Post Ad expansion available Yes No No Ad expansion sizes Leaderboard ( ) Wide skyscraper ( ) Medium rectangle ( ) Ad expansion notes Ad must require user initiation before expansion. Expanded ad must include clearly visible close controls. Ad formats JPG, GIF, SWF, FLV files, HTML, Rich Media, Javascript, third-party served ads JPG, GIF, animated GIF, third-party served ads PDF, JPG, GIF, and PNG Maximum initial file load size 40K 40K None Rich media file size 100K Animation time 30 seconds/3 loops 15 seconds/3 loops* N/A Border All ads with white or partially white background must use a 1 pixel black border All ads with white or partially white background must use a 1 pixel black border None Third-party click and Yes Yes No pixel tracking available Alternate text required Yes Yes No URL Provide URL for any links Provide URL for any links Provide URL for image event All creative is due one week prior to live date and is subject to approval from the American Society of Clinical Oncology. *Outlook 2007 does not support animated GIFs and displays only a static image of the GIF. Please ensure that the first frame of the animated GIF makes sense as a static image. Note for third-party click tracking, please provide a click command with a click-through URL. Please provide alternative text (up to 64 characters including spaces). HSP utilizes MOAT analytics for comprehensive data on advertising viewability. 11

12 Additional Terms and Conditions Advertiser and advertising agency recognize and accept that the following language appears within the publication: All statements, including product claims, are those of the person or organization making the statement or claim. Neither the publisher nor ASCO adopts any such statement or claim as its own, and any such statement or claim does not necessarily reflect the opinion of the publisher or ASCO. Advertiser and advertising agency accept and assume liability for all content (including text, representations, illustrations, opinions, and facts) of advertisements printed and also assume responsibility for any claims made against the publisher or ASCO arising from or related to such advertisements. In the event that legal action or a claim is made against the publisher or ASCO arising from or related to such advertisements, advertiser and advertising agency agree to fully defend, indemnify, and hold harmless the publisher and ASCO and to pay any judgment, expenses, and legal fees incurred by the publisher and by ASCO as a result of said legal action or claim. The publisher reserves the right to reject any advertising that it believes is not in keeping with the publication s standards. The publisher is not liable for delays in delivery and/or nondelivery in the event of Act of God, action by any governmental or quasigovernmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, or any condition beyond the control of the publisher affecting production or delivery in any manner. Insertion Order and Copy Regulations: Insertion instructions shall be supplied for every advertisement and shall clearly state the following information: name of publication, name of advertiser, date to be inserted, size of advertisement, identification of advertisement (proof of ad to be furnished if possible), plus any special instruction such as bleed and color. Advertiser and advertising agency agree to indemnify, defend, and hold harmless the publisher from any and all liability for content (including text, illustrations, representatives, sketches, maps, trademarks, labels, or other copyrighted matter) of advertisement printed or the unauthorized use of any person s name or photography arising from the publisher s reproduction and publishing of such advertisements pursuant to the advertiser s or agency s order. The publisher reserves the right to reject or discontinue any advertising. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. Cancellation of space order forfeits the right to position protection. The publisher s liability for any error will not exceed the charge for the advertisement in question. The publisher assumes no liability if for any reason it becomes necessary to omit an advertisement. When change of copy, covered by an uncancelled insertion order, is not received by the closing date, copy run in the previous issue will be inserted. Requests for specified position at ROB rates are given consideration, but no guarantee is made unless the position premium has been provided for in the contract. The publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. In the event that an advertiser is owed a credit as a result of adjustment of frequency rates, the publisher will provide credit only on future advertisements. Cancellation Policies Print Cancellations: Cancellations in advertising by the advertiser or its agency may not be made after the closing date for the publication or product unless otherwise agreed to by both parties in writing. Digital Cancellations: All ad creative is due 1 week prior to live date and is subject to approval by ASCO. HTML5 ads must be provided as soon as possible for testing purposes. In accordance with the AAAA/IAB Standard Terms and Conditions for Internet Advertising Version 3.0) found at IAB_4As-tsandcs-FINAL.pdf, Advertiser may cancel the I/O as follows: For Flat-Fee or Fixed Placements With minimum of 30 days prior written notice: no penalty With less than 30 days prior written notice: Advertiser is responsible for any contracted media to be served within 30 days Contact Us Advertising Leslie Dubin leslie@harborsidepress.com Production Manager Norman W. Virtue norman@harborsidepress.com Custom Print & Interactive Projects David Horowitz david@harborsidepress.com Advertising Sales Coordinator Nick Vroom nick@harborsidepress.com Digital Manager Leslie Gonzalez gonzalez@harborsidepress.com Executive Vice President, Principal Conor Lynch conor@harborsidepress.com President, Principal Anthony Cutrone anthony@harborsidepress.com Chairman, Principal John A. Gentile, Jr jack@harborsidepress.com Harborside Press 37 Main Street Cold Spring Harbor, New York Tel: Fax: