elearning in the Organization Digital Media in Operational Education elearning BENCHMARKING Study 2015 siepmann media

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1 g Study 2015 g Study 2015 g in th Organization Digital Mdia in Oprational Education Projct Sponsor: sipmann mdia g Projct xcution: O U R N A L Co-opration partnr Powrd by:

2 g Study 2015 ditorial An ovrviw of th g yar Insights into th larning worlds of Grman-spaking organizations In companis and organizations with mor than 250 mploys from Grmany, Austria and Switzrland took part in th g ournal pilot study. With th motto LMS in th Oprational Environmnt g ournal survyd projct ladrs in th g and LMS aras and compild a comprhnsiv body of data rgarding th most important infrastructur softwar for g. Th g Study LMS dlivrd a host of intrsting and nw insights. A whol 73.4% of th survyd organizations wr alrady dploying an LMS and of th rmaindr, th majority plannd an imminnt adoption of an LMS. It is thrfor not surprising that almost half of th organizations (44.9%) only introducd thir LMS in th past 1 2 yars. Our currnt spcial dition, Practical & Markt Guid 2015: LMS & Authoring Tools in Oprational Us provids a comprhnsiv analysis of th g Study. g Study 2015 In 2014 th g SUMMIT Tour took plac for th third tim and, with 12 vnts, rachd approximatly 2100 larning profssionals and projct managrs from Grmany, Austria and Switzrland. Th scond g Study accompanid th g SUMMIT Tour 2014 with th motto g in th Organization Digital Mdia in Oprational Education. With 695 organizations, ach with at last 250 mploys taking part, this as th largst vr study on th topic of g in th Grman-spaking world. In contrast to th pilot study th g BENCH- MARKING Study 2015 focusd on svral topic-clustrs. Qustions on th dploymnt of g stablishd facts, figurs and data about mthods, targt groups, rquirmnts and g comptncis in th organizations. Th findings on mobil larning provid a practically rlvant insight into th status quo of this currnt topic and dmonstrat what rmains of th hyp in vryday us. Th qustions on th topic of LMS complmntd th data from th g Study LMS. On th following pags you will gt an xclusiv insight into th rsults of th g Study Looking ahad: g Study 2016 g ournal will also carry out a comprhnsiv Study in 2015 to accompany this yar s g SUMMIT Tour, which is xpctd to attract 2,500 participants at 21 vnts. With th motto, Oprational g Scnarios th nw study will invit th approximatly 5,000 g ournal ditorial contacts from companis and organizations in th Grman-spaking rgion to giv us an insight into daily usag of g. This yar g ournal xpcts btwn 750 and 1,000 organizations to tak part in th study. Th g Study 2016 will not only dvlop furthr through th numbr of participants but also through th substanc and dirction of its contnt. In th third study, alongsid th gnral qustions about th dploymnt of g scnarios, thr will b altogthr four topical clustrs in four subsidiary studis, which will xamin various aspcts of g in gratr dpth: Prformanc Support / Workplac g, Blndd g, Talnt Managmnt and Languag Training. Th rsults of th g Study 2016 will b officially publishd at didacta 2016 in Cologn from 16 to 20 Fbruary 2016 in th spcial xhibition ara, gsummit@didacta2016. Bst rgards from Hagn im Brmischn Frank Sipmann, Chif Editor and Publishr Mathias Flig, Editorial, Projct Ladr Study g ournal Study 2015

3 g Study 2015 How many mploys ar thr in your organization? Study Titl g in th Organization Digital Mdia in Oprational Education Survy Priod: anuary-dcmbr 2014 powrd by: N=688 Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Targt Audinc: g usr companis and organizations in Grmany, Austria and Switzrland with mor than 250 mploys g in SMEs Th subjct of Oprational g continus to b dominatd by larg ntrpriss, rflctd in th fact that 70.4% of th survyd organizations hav mor than 1,000 mploys. SMEs fac mor difficult conditions for th dploymnt of g, which is why only about a fifth (19.9%) of th survyd organizations falls into th catgory of mid-tir ntrpriss. Masurd against th total numbr of Grman organizations, mid-tir businss is thrfor still undr-rprsntd in th g ara and still promiss grat potntial for th futur. Who dcids on budgts for larning offrings? Participating Organizations: 695 Ky Topics: Currnt and futur usag of g, organization of g, g in th contxt of larning in companis, mobil larning, SMEs, larning managmnt systms (LMS), authoring tools N=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Stakholdr Managmnt For g to hav a sustainabl futur in an organization it is important that th rlvant stakholdrs should b involvd arly. Evn during budgt dcisions th company ladrship plays an important rol in trms of xpctations and, with 40.8% mntions, is significantly ahad of th prsonnl and functional dpartmnt as wll as dirct lin managmnt.

4 g Study 2015 What is your stimat of th dvlopmnt of g budgts in your organization in th coming 3 yars? N=690 powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc g Growth According to th stimats of th rspondnts, organizations will furthr incras thir g budgts in th coming thr yars. Morovr, currnt topics such as mobil larning or gamification offr nhancd addd valu but frquntly incur gratr invstmnt costs and could thrfor bnfit from incrasd rsourcs. 44.5% of th organizations survyd Who is rsponsibl for th implmntation (planning, xcution, support) of g in your organization? n=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc in 2013 hav a company agrmnt for th rgulation of LMS us. Th works council (Btribsrat) is among th important stakholdrs, and must b on board for th succssful implmntation of g in an organization. Rsponsibilitis byond th Prsonnl Dpartmnt Is th HR or prsonnl dpartmnt th cntr of rsponsibility for g at Grman-spaking companis? With 41.5% of rspondnts mntioning it, th prsonnl function sms to play a cntral rol in th planning, suprvision and implmntation of g; howvr, th dpartmnt rsponsibl for training and vocational ducation (50.9%) or th spcific g dpartmnt (38.2%) is at last qually important. g ournal Study 2015

5 g Study 2015 Which larning mthods will play a larg rol for formal larning in your organization in futur? 80.6% of companis N=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc gaind thir first xprincs of g in th past 10 yars. In 2013 almost half (49%) Currnt g Mthods In most organizations, g currntly mans, abov all ls, th dploymnt of WBTs (79.7% dploying thm rgularly or frquntly) and blndd larning (65% dploying it rgularly or frquntly). Many of th oftn-mntiond trnd topics such as mobil larning (18.7% dploying rgularly or frquntly), social larning (21.5% dploying rgularly or frquntly) or gam-basd larning (12.4% dploying rgularly or frquntly) still play a rlativly minor rol in practic in organizations. Which larning rquirmnts ar currntly supportd with g? vn statd that it was in th past 5 yars or lss. Exprinc of g It thrfor appars that many organizations mbarkd on th topic of g only in rcnt yars. N=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Classic g Rquirmnts Dominat IT, product and complianc training blong to th classics of g and ar also rgardd today as th most widsprad larning rquirmnts by th survyd organizations. Th rlativly limitd rquirmnt for languag training (27.1%) is surprising, considring that roughly half (50.3%) of th survyd organizations ar globally activ and thrfor hav to dal with svral languags.

6 g Study 2015 If you implmnt g in your organization, how is this producd? 62.8% of th survyd companis hav not dfind a training stratgy. powrd by: N=694 (Multipl mntions wr possibl) Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc In companis whr a training stratgy has bn dfind, it only covrs 1 2 yars in 49.5% of organizations. To stablish g sustainably in an organization th Mak or Buy Organizations fac th cntral qustion of how contnt should b producd for nw g contnt: with thir own production (for xampl by intrnal g spcialists), in collaboration with an g agncy or altrnativly by turning to standard products. Th vry balancd answrs from survyd organizations mak it clar how th answr to this qustion dpnds a lot on th projct. Which g comptncs do you want to build in your organization? alignmnt to a training stratgy is howvr oftn ssntial. N=665 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc High Rquirmnt for In-hous Comptncs Thr is an incrasing dmand for organizations to hav thir own g comptncs. Narly half of thos survyd (43%) statd that such in-hous comptncs ar alrady availabl. A furthr 45.6% of th organizations plan to build thir own g comptncs. Th g comptncs that ar in dmand ar sprad vry vnly and xtnd from concpt and production of g scnarios to larning support. g ournal Study 2015

7 g Study 2015 Is larning at th workplac (activity post) supportd in your organization? Dploying th 70:20:10 Modl powrd by: N=665 Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Ovr rcnt yars thr has bn a growing rcognition that mploys primarily larn whil at work and by ngaging with thir collagus. ust ovr thr-quartrs (76.5%) of th organizations statd that thy ar alrady supporting th issu of workplac larning (whr mploys ar activ). Approachs such as social larning or prformanc support sk to tak advantag of this insight for oprational training. How is informal larning promotd in your organization? With 56.9% just ovr half of th organizations crdit larning tim as working tim. Particularly for th dploymnt of mobil larning, this poss th qustion as to whthr larning on a tablt at hom also counts as working tim. N=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Informal g: Major Importanc, Limitd Implmntation Whn it coms to informal larning, thr is an intrsting tnsion btwn th importanc that is attributd to th topic and th actual us in day-to-day oprations. A good 70.3% of th survyd organizations attribut high importanc or importanc to th topic of informal larning. At th sam tim th topic of social larning, which is dsignd to mak informal larning usabl, is only dployd at 21.5% of th survyd organizations. Morovr in futur social larning will only b rlvant in 24.1% of th organizations, which provs that th formation of larning communitis will also fac grat challngs in futur.

8 g Study 2015 Evaluation of mobil larning: which of th following statmnts apply to your organization? N=694 (Multipl mntions wr possibl) powrd by: Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Mobil g: Mainly for Sals Although th subjct of mobil larning has apparntly bn accompanid by a lot of hyp for a fw yars, for 60% of th survyd organizations it is still not a subjct of daily practic. Th most widsprad usag for mobil larning is within sals and distribution (26.7%), prsumably bcaus it prsnts th gratst valu-add in this ara du to travl. Also, th costs for th purchas of mobil nd-usr dvics is oftn asir to bar in this ara. Which LMS functions do you us in your organization? 64.4% of participants in our g Study LMS statd that thy would improv som aspct of th LMS in thir organization, that in thir opinion somthing is missing or it is substantially flawd. powrd by: N=694 (Multipl mntions wr possibl) Sourc: g ournal Study 2015: g in th Organization Digital Mdia in Oprational Education. Survy priod: an to Dc Widsprad LMS g managmnt systms (LMS) ar widsprad across th survyd organizations, with 71.9% dploymnt; thy oftn constitut th cntral infrastructur for th managmnt and distribution of g arrangmnts. Among th organizations that up until now hav had no LMS in opration, a furthr 16.9% plan to acquir such a systm. Rgarding th crucial choic btwn commrcial and opn sourc solutions, th majority of organizations, at 60.8%, rly on commrcial systms from stablishd vndors. Only 22.6% of organizations rly on th lowr cost opn sourc systms. g ournal Study 2015