Supporter Report for. ANZMEX Racing Week 2014

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1 Supporter Report for ANZMEX Racing Week 2014 Dear Raúl, We would like to thank you for supporting our ANZMEX Racing Week We believe it was a marvelous and unique week that enabled us to strengthen our business platform while sharing a special time with our members and their guests. In this sense, we would like to acknowledge you for helping us achieve the success of both our VIP Racing Dinner and our Racing Lunch 2014 events. In order to provide you with an insight of all the activities and promotional material in which Lend Lease was featured, we have prepared this brief report with links to the invitations, website articles, brochures, and other media through which Lend Lease was promoted. We hope you enjoyed these events as much as we did and we are looking to see you at our Racing Week 2015! Kind regards, Lucía López Esquivelzeta Director

2 Before the event Before the events; supporters logos were featured in both our VIP Racing Dinner and Racing Lunch invitations, as well as in our VIP Racing Dinner and Racing Lunch website articles. These were sent to our 128 members and 402 people on our contacts list which is made up of business and government contacts with interests in the Mexico/Australia/New Zealand commercial, educational and cultural relationships. Prior the event, attendees received reminders with relevant information concerning the directions for their arrival, dress code and guest list: Reminder VIP Racing Dinner and Reminder Racing Lunch.

3 During the event During the events, attendees were able to look at our Racing Week sponsors and supporters logos at the tables assigned for each company. Banners were placed in both events in order to promote our sponsoring and supporting companies. The Dinner event was attended by 67 people. At this event, the printed menus included supporters logos, and a special loop was designed in order to present our sponsors and supporters together with some Melbourne Cup and horse racing photos. The lunch event was attended by 82 people, and approximately another 400 restaurant guests passed by our reception area. In addition, some 3000 people attended the races that day and would have heard the sponsored race and seen the logos in the programme. At the Racing Lunch all the tables had special centerpieces that included both our Racing Week logo, as well as those of our sponsors and supporters. Also, at the beginning of this event, attendees received an ANZMEX bag that included our supporters promotional material. A copy of the Hipodromo s Racing Programme was also handed to each of our guests; in this programme ANZMEX had a special page promoting Racing Week and featuring our sponsors and supporters.

4 After the event After both events, attendees received a Thank You For Coming Thank You For Coming VIP Racing Dinner and Thank You For Coming Racing Lunch. These campaigns included a link to our VIP Racing Dinner and Racing Lunch photo galleries, as well as a special acknowledgement to our Racing Week 2014 sponsors and supporters. Other opportunities Media coverage: ANZMEX Racing Week 2014 was covered by Time Contact and Protocolo Foreign Affairs and Trade. To view Time Contact s article, please click here. The articles and photos published by Protocolo will be distributed among our supporters as soon as they are published. Introductions: Opportunity to establish contact with other members and relevant contacts during both the events.

5 Summary BENEFIT VIP RACING DINNER FOC guest invitation Logo on dinner invitation Logo, links on website Logo displayed in TV loop RACING LUNCH FOC guest invitation Logo on invitation Logo, links on website Banners in entrance area One-half page advertisement in racing programme Sample or brochure in show bag Special offers on website Logo on table markers ACHIEVED? Please send us your feedback! Sponsor and supporter opportunities for our ANZMEX Racing Week 2015 and other key events will be circulated in mid December along with relevant deadlines for commitment.

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