#CONQUERTOGETHER. Facing Cancer Beautifully S E P T E M B E R 2 8, C I P R I A N I 4 2 ND S T R E E T N E W Y O R K, N Y,

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1 T H E B E A U T Y I N D U S T R Y S #CONQUERTOGETHER Facing Cancer Beautifully S E P T E M B E R 2 8, C I P R I A N I 4 2 ND S T R E E T N E W Y O R K, N Y,

2 T H E B E A U T Y I N D U S T R Y S S E P T E M B E R 2 8, HONOREES C I P R I A N I 4 2 ND S T R E E T Marc Rey President and CEO Shiseido Americas Daniel M. Annese Global Brand President Aramis and Designer Fragrances The Estée Lauder Companies IN SUPPORT OF THE LOOK GOOD FEEL BETTER PROGRAM FOR OUTSTANDING LEADERSHIP IN THE BEAUTY INDUSTRY

3 LETTER FROM THE CHAIR Celebrate. Delight. Hope and Fight. #ConquerTogether! Nearly three decades ago, members of our beauty industry family rallied together for a cause that was deeply personal for all of us. As an industry, we felt compelled to support women in the fight of their lives against cancer, not only because these women are the consumers and purchasers of our beauty products, but more importantly, because they are our mothers, daughters, sisters, wives and friends. Thanks to the ongoing generosity of our supporters in the beauty industry and beyond, Look Good Feel Better has impacted the lives of hundreds of thousands of women and their family as they came face to face with cancer. This year marks the 27th anniversary of the DreamBall gala benefiting Look Good Feel Better. We invite you to be a part of this incredible night and join a legacy of support for women with cancer. The DreamBall presents an excellent opportunity to create a highly visible alignment with the influential beauty industry and a charitable cancer program that is making a personal and powerful impact on the lives of women and those who care for them. As part of the DreamBall, you will: Take part in an extraordinary movement spearheaded by some of the beauty industry s biggest brands and retailers; Savor culinary delights by the legendary chefs at Cipriani; Be moved by remarkable stories of courage, triumph and strength; Empower more women with cancer so they can find hope, strength, and the confidence to live with dignity and fight with conviction; Make a huge difference through your generous contribution! Thank you for joining us in an unforgettable evening in honor and support of courageous women and their families. Danyelle Boilard-Paul Executive Vice President, General Manager, Clarins Group USA, Inc. DreamBall Event Chair

4 OVERVIEW The worst thing about having cancer is not being able to see myself reflected in the mirror. Lisa Ray Cancer Survivor One of the hardest parts of a woman s cancer journey is losing her sense of self. Cancer changes everything: her complexion, her hair, nails, eyelashes and eyebrows, taking a toll on her confidence and self-esteem. The DreamBall was created by passionate members of the beauty industry united in a cause to help women find the support they need to face the ravages of cancer and its treatment. The DreamBall benefits the Look Good Feel Better program*, a free, non-medical, brand-neutral public service program created to help individuals with cancer look good, improve their self-esteem and manage their treatment and recovery with greater confidence. Look Good Feel Better is supported nationwide by a collaboration of the Personal Care Products Council Foundation, the American Cancer Society and the Professional Beauty Association. *Look Good Feel Better is a registered Trademark of the Personal Care Products Council Foundation.

5 THE CAUSE For the past two decades, the Personal Care Products Council Foundation, supported by the cosmetics industry, the American Cancer Society and the Professional Beauty Association, have worked to give confidence to people undergoing cancer treatment through the Look Good Feel Better program. Founded 27 years ago, Look Good Feel Better has helped nearly one million people in the U.S. and more than 1.7 million people around the world regain confidence during cancer treatment by helping them to cope with the appearance side effects of treatment. Workshops are free, available in all 50 states, and staffed by local expert volunteers that offer lessons in how to apply cosmetics and accessories to help address changes in skin and hair loss that often accompany cancer treatment, as well as tips on wardrobe/styling to help camouflage weight changes and surgical alterations Join us. Support us. Help women to Face Cancer Beautifully.

6 SPONSOR A DREAM YOUR CONTRIBUTION COUNTS. Continue the mission dedicated to changing the way people with cancer approach their disease providing a sense of normalcy while empowering them to endure and conquer NEXT LEVEL NETWORKING executives and professionals within the beauty and media industries YOUR BRAND FRONT AND CENTER. Presenting, Platinum, Gold, Silver Patrons: Logo and mention during stage program at event Pre and post event publicity to the Personal Care Products Council members and Board of Directors Acknowledgement in digital event program A NIGHT TO CELEBRATE DREAMBALL HONOREES. Honor industry leaders Marc Rey, President and CEO, Shiseido Americas, and Daniel M. Annese, Global Brand President, Aramis and Designer Fragrances, The Estée Lauder Companies

7 EVENT SPONSORSHIP PRESENTING PATRON (Category Exclusivity) $100,000 Opportunity for one company executive to sit on DreamBall Committee Company logo featured on Step & Repeat banner Acknowledgement as Presenting Patron in printed program Company logo and listing as Presenting Patron during stage program at event Two tables of 12 with premier seating One $10,000 balloon during Balloon Auction 20 additional tickets for DreamBall After Dark (after party immediately following gala) Two page, 4/C spread with premier placement in printed program and digital journal Company logo featured on Look Good Feel Better website Social media and blog mention (Look Good Feel Better) Pre and post publicity to Personal Care Products Council members and Board of Directors

8 EVENT SPONSORSHIP PLATINUM PATRON $50,000 Acknowledgement as Platinum Patron in printed program Company logo and listing as Platinum Patron during stage program at event Table of 12 with premier seating 10 additional tickets for DreamBall After Dark (after party immediately following gala) Two page, 4/C spread with premier placement in Digital Journal Company logo featured on Look Good Feel Better website Social media and blog mention (Look Good Feel Better) Pre and post publicity to Personal Care Products Council members and Board of Directors

9 EVENT SPONSORSHIP GOLD PATRON $40,000 Acknowledgement as Gold Patron in printed program Company logo and listing as Gold Patron during stage program at event Table of 10 with preferred seating 5 additional tickets for DreamBall After Dark (after party immediately following gala) One page, 4/C ad with preferred placement in Digital Journal Company logo featured on Look Good Feel Better website Social media and blog mention (Look Good Feel Better) Pre and post publicity to Personal Care Products Council members and Board of Directors

10 EVENT SPONSORSHIP SILVER PATRON $30,000 Acknowledgement as Silver Patron in printed program Company logo and listing as Silver Patron during stage program at event Table of 10 2 additional tickets for DreamBall After Dark (after party immediately following gala) One page, B/W ad in Digital Journal Company logo featured on Look Good Feel Better website Social media and blog mention (Look Good Feel Better) Pre and post publicity to Personal Care Products Council members and Board of Directors

11 EVENT SPONSORSHIP TABLE PATRON $20,000 Table of 10 Acknowledgement as Table Patron in printed program Listing as Table Patron during stage program at event Tables can accommodate up to 12 guests by purchasing two additional tickets. PATRON $15,000 Cash contribution Acknowledgement as Patron in printed program Listing as Patron during stage program at event The Patron level cash contribution does not include dinner tickets and is fully tax deductible.

12 PATRON LEVELS PRESENTING PLATINUM GOLD SILVER TABLE COMMITTEE PARTICIPATION, LOGO FEATURED ON STEP AND REPEAT, WEBSITE, AND MORE ACKNOWLEDGEMENT AS PATRON LEVEL IN EVENT PROGRAM LOGO AND MENTION DURING STAGE PROGRAM AT EVENT PRE AND POST EVENT PUBLICITY TO PCPC MEMBERS AND BOARD OF DIRECTORS SOCIAL MEDIA AND BLOG MENTION (LGFB) $100,000 $50,000 $40,000 $30,000 $20,000 TABLE OF 12 AND PREMIER SEATING (x2) TABLE OF 10 AND PREFERRED SEATING TABLE OF 10 DREAMBALL DIGITAL JOURNAL Two Page; 4/C Spread Premier Placement Two Page; 4/C Spread One Page; 4/C One Page; B/W ADDITIONAL TICKETS TO DREAMBALL AFTER DARK

13 EVENT SPONSORSHIP GENERAL CONTRIBUTION General cash contributions do not include tickets to the DreamBall. All cash contributions are fully tax deductible and will be acknowledged in the printed program. Benefactor $10,000 Supporter $5,000 Friend $ other INDIVIDUAL TICKETS DreamBall Dinner $2,000 Cocktail Hour only $275 DreamBall After Dark $200

14 EXCLUSIVE BRAND OPPORTUNITIES COCKTAIL HOUR SPONSOR $35,000 Branding on signage at bars during the cocktail hour Branded element during cocktail hour (i.e.: branded cocktail glasses, napkins, gobo company is responsible for providing this element) Acknowledgement as Cocktail Hour Sponsor in program Recognition from podium at dinner 10 tickets to Cocktail Hour only at event Two dinner tickets BALLOON SPONSOR $25,000 Branding on all balloons used in Balloon Auction Acknowledgement as Balloon Sponsor in program Two dinner tickets

15 EXCLUSIVE BRAND OPPORTUNITIES MOBILE BIDDING SPONSOR $20,000 Digital branding/banner on mobile bidding platform Acknowledgement as Mobile Bidding Sponsor in program Two Dinner Tickets DÉCOR SPONSOR $15,000 or in-kind donation Responsible for design concept and cost of all décor elements including floral, additional lighting, etc. Acknowledgement as Décor Sponsor in program Branded signage on each dinner table Two Dinner Tickets

16 EXCLUSIVE BRAND OPPORTUNITIES DIGITAL JOURNAL ADVERTISING OPPORTUNITIES Two Page Spread, 4/C $9,000 Two Page Spread, B/W $7,000 Full Page, 4/C Ad $5,000 Full Page, B/W Ad $4,000 ½ Page, 4/C Ad $2,500 ½ Page, B/W Ad $2,000 File format: files may be sent as high-resolution PDFs. All digital journal ads will be looped on display throughout the DreamBall cocktail reception, dinner and program.

17 AUCTION SPONSORSHIP BALLOON AUCTION Support our prestigious balloon auction where our beauty industry patrons bid on specially prized balloons to show support for Look Good Feel Better. Balloons are priced between $100 and $10,000. Your in-kind product or service donation will serve as an incentive for bidders to purchase high value balloons. GALA SILENT AUCTION The silent auction will be held throughout the gala evening as well as being available online to thousands of interested bidders of discriminating taste. All auction donations will be acknowledged in the program, at the gala and on the DreamBall website.

18 DreamBall After Dark is the after party immediately following dinner, hosted by the Young Friends of the DreamBall, engaging the next generation of philanthropic leaders within and beyond the beauty and fashion industries. Time: 9:30 PM Midnight Expected Attendance: 300+ young professionals in beauty, fashion, media industries Tickets: $200 per person in advance and $225 per person at the door Information and DreamBall After Dark Tickets can be purchased at thedreamball.org

19 ADDITIONAL INFO DREAMBALL CHAIR Danyelle Boilard-Paul; EVP General Manager Clarins, USA DINNER CHAIRS Andra Mielnicki; VP, Global Communications, Digital Marketing and Global Media, Aramis and Designer Fragrances, The Estée Lauder Companies Jadzia Tirsch; SVP, Communications & Media, Shiseido Cosmetics America RESOURCE DEVELOPMENT Louanne Roark, Executive Director, Personal Care Products Council Foundation & Look Good Feel Better Nancy Logan, Director of Corporate Partnerships and Philanthropy, Personal Care Products Council Foundation Chloe Lipman, Senior Manager, Distinguished Events, Eastern Division, American Cancer Society For more information, please contact: Chloe Lipman at or

20 ADDITIONAL INFO More information on Look Good Feel Better - including a program finder, virtual workshops, web-based tips and video tutorials, expert LGFB Blog posts, and a donation mechanism - can be found at Find us on Facebook at or on Twitter at Download our LGFB Beauty mobile app via Apple itunes, or visit our Virtual Makeover Tool online at

21 #ConquerTogether lookgoodfeelbetter.org